David Beckham’s latest campaign for Armani was reveal in Union Square at Macy’s in San Francisco yesterday. The billboard was GIANT. The campaign features David working out in his underwear on a deck near the beach. There was also a signing, but you only got to meet David is you spent over $200 in Armani underwear.

Do you think David is worth $200? Take a look at this ad campaign, then decide:

Images used with permission from splashnewsonline.com

I think so.

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